Ralphs Fresh Fare
This site was aimed at the community surrounding the development of a new Ralphs Fresh Fare supermarket in Southern California. The site required the inclusion of videos aimed at promoting the benefits of the development of the supermarket. In addition, the visitor needed to be able to comment on the development, whether positive or negative.
The Process
I felt that the main focus of the homepage should be the video, as this is the quickest way for visitors to get a grasp of what the project is all about. Besides this, I placed the second most important element, the link to the contact button. In keeping with Ralphs’ corporate colors, the site’s main billboard is a golden shade with red accents throughout the site. The client needed the ability to publish news and video updates so I felt the appropriate solution was to use WordPress. The power of WordPress is readily apparent as it serves not just as a posting platform, but also as a content management system.
The Result
The site has a very professional appeal that highlights the elegance and superb customer experience of Ralphs Fresh Fare. The site serves as a great outlet for the community to voice their opinions.
