The Process
I wanted the look and feel of the site to be colorful, lighthearted, and fun. The focus of the homepage would be the map, and then there had to be a way for users to submit local events of their own.

The Result
This was a fun project to work on as it let me experiment with Wordpress and its ability to dynamicaly map events. However, limitations included having to manually update the events list on a daily basis which proved to be unsustainable.

The Process
Using the colors of the brand, I decided to give the page a bright, vibrant look. I wanted to make the page open and inviting and make the user feel compelled to download the software. A large download button was used after discovering through case studies that this significantly increased click through rates. The plethora of information about the media player was placed below the call to action in order to avoid overwhelming the user with information. It was important to keep the messaging at the top as simple as possible.

The Result
The page looks clear and easy to scan, and the graphics help to give the users a sense of trust and professionalism. By establishing a sense of legitimacy through the look of the page, the user is more likely to trust the brand, resulting in more downloads.

The Process
I felt that the main focus of the homepage should be the video, as this is the quickest way for visitors to get a grasp of what the project is all about. Besides this, I placed the second most important element, the link to the contact button. In keeping with Ralphs’ corporate colors, the site’s main billboard is a golden shade with red accents throughout the site. The client needed the ability to publish news and video updates so I felt the appropriate solution was to use WordPress. The power of WordPress is readily apparent as it serves not just as a posting platform, but also as a content management system.

The Result
The site has a very professional appeal that highlights the elegance and superb customer experience of Ralphs Fresh Fare. The site serves as a great outlet for the community to voice their opinions.

The Process
The most important aspect of a portfolio is displaying your work. I decided to do a one-page site to minimize the clicks that the user has to go through. Therefore I implemented smooth scroll effects that take you to certain portions of the page when you click on the top navigation. I wanted the site to show my personality and design aesthetic with the graphic at the top.

The Result
I was happy with how it turned out, but like all of the projects I work on, I wanted to overhaul it a week later. As a designer, you always want to improve upon what you’ve already done and this was especially true for my portfolio, hence the yearly update.

The Process
I started off making large billboard images with minimalistic designs, then crafted the site around that. I find it much easier sometimes to design around a certain element, rather than the other way around.

The Result
This is one of my more minimalistic sites as you could maybe tell. I have a love for color so I really had to exert some discipline in terms of keeping it as simple as possible.

The Process
Due to a tight deadline, an iterative approach was taken in designing the site. The strategic phase and design phase were meshed into one, while the global architecture and content was mapped out in parallel to the design. The redesign included a new nav bar with a slick-looking drop down menu. The main billboard on the homepage also took a new direction, replacing the previous image of thought bubbles with a more iconic approach. New images were created to accomodate for the site’s new emphasis on industries, including casual games, online services, retail, social apps, and software.

The Result

The result was a familiar website retaining the look and feel of the TrialPay brand while introducing new elements to the forefront of the site. The use of iconic imagery helped to enhance the understanding of the product offerings and create a unique look and feel for the brand.

The Process

Requirements of the site were the ability to display all of the bundle’s offerings (in the range of 20 to 30 products) without overwhelming the user. The solution here was to use scrolling content to minimize the clutter on the page, but still allow the user to look through the offers. The page itself obviously had to look compelling. I decided to go with a dark, saturated background with pink and magenta hues to really make the message stand out. The space theme seemed appropriate to emphasize the idea of a really big event, a la the big bang. The main objective is of course to get the user to buy the bundle, however it was required to include two payment options. 1) The user could buy the bundle traditionally for $29.99, and 2) they could get the bundle for free by signing up for Discover Card. This presented a unique issue as having two buttons as well as the scrolling content would create a really complex page. However, the elements all together seem unified and don’t detract from the overall experience.

The Result

The end result is a page that is unique, fun, and offers a compelling reason for the user to purchase the product. The inclusion of a dynamic countdown timer and units sold counter at the top makes the site feel interactive and creates a sense of urgency for the user.

The Process

I decided to go with a very clean, apple-esque look for the site, but at the same time differentiate it from everything else out there. I wanted the user to instantly know that the platform lived on the iphone, hence the large image of the iphone (screenshot of the platform has been replaced). I decided to go with a strong, vivid green for the billboard to match the logo. I kept the messaging at the top very playful and succinct to draw the user’s attention.

The Result

The resulting site is very clean but also fun and energetic. It has the social and dynamic essence of the platform and compels the user to learn more about the product.